Chris Callahan




I am an independent 
strategist in New York.


MY THING
Bold thinking for brands shaping the future.

SPECIALTIES
Big Ideas: unexpected and tastefully weird. 
Architecture: frameworks that actually get used.
Verbal Strategy: where branding + copy meet.
Emerging Tech: blockchain, venture, marketplaces.
VC&PE:  storytelling for funds sponsoring tomorrow.   

WHERE I’VE WORKED
CōLab | Koto |  FCB | 72andSunny | GS&P

THINGS I DO
Discovery & Playbacks
Creative Briefs & Big ideas
Brand & Product positioning
Nomenclature & Naming
Diligence & Investor Memos


LinkedIn

Email
01 TURO

TURO

Turo is an online marketplace redefining the car rental experience. Drivers were looking for unique rides that turn every trip into something memorable. Hosts saw an opportunity to build profitable businesses by sharing their cars. My team and I developed a compelling brand strategy and central idea that brought both sides of the marketplace together under a single, unifying vision.

Abridged strategy below.








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