Chris Callahan




I am an independent 
strategist in New York.


MY THING
Bold thinking for brands shaping the future.

SPECIALTIES
Big Ideas: unexpected and tastefully weird. 
Architecture: frameworks that actually get used.
Verbal Strategy: where branding + copy meet.
Emerging Tech: blockchain, venture, marketplaces.
VC&PE:  storytelling for funds sponsoring tomorrow.   

WHERE I’VE WORKED
CōLab | Koto |  FCB | 72andSunny | GS&P

THINGS I DO
Discovery & Playbacks
Creative Briefs & Big ideas
Brand & Product positioning
Nomenclature & Naming
Diligence & Investor Memos


LinkedIn

Email
04 WILD ROMAN
CPG | BRAND STRATEGY


Wild Roman:
Positioning

Wild Roman is built for the men who optimize everything except their skin. High performers who track every metric, chase every edge, but overlook the one system that wraps it all — their skin.

Tapping into the evolving codes of modern masculinity, Wild Roman reframes skincare as part of the optimization stack. Less vanity, more vitality. This is performance-grade skincare for men who treat their lives like a craft.




HOME  NEXT