04 WILD ROMAN
CPG | BRAND STRATEGY


Wild Roman:
Positioning

Wild Roman is built for the men who optimize everything except their skin. High performers who track every metric, chase every edge, but overlook the one system that wraps it all — their skin.

Tapping into the evolving codes of modern masculinity, Wild Roman reframes skincare as part of the optimization stack. Less vanity, more vitality. This is performance-grade skincare for men who treat their lives like a craft.




HOME  NEXT