Chris Callahan




I am an independent 
strategist in New York.


MY THING
Bold thinking for brands shaping the future.

SPECIALTIES
Big Ideas: unexpected and tastefully weird. 
Architecture: frameworks that actually get used.
Verbal Strategy: where branding + copy meet.
Emerging Tech: blockchain, venture, marketplaces.
VC&PE:  storytelling for funds sponsoring tomorrow.   

WHERE I’VE WORKED
CōLab | Koto |  FCB | 72andSunny | GS&P

THINGS I DO
Discovery & Playbacks
Creative Briefs & Big ideas
Brand & Product positioning
Nomenclature & Naming
Diligence & Investor Memos


LinkedIn

Email
05 PELOTON

Peloton

Peloton was never just a bike. It was the start of a digitally powered movement. A global ecosystem connecting athletes from living rooms across the world, united by a shared pursuit of self-improvement.

As new products launched and the community grew, Peloton needed a masterbrand that could unify its expanding universe. One that captured its essence, inspired its people, and scaled effortlessly into the future. This brand platform became the foundation not only for what Peloton was, but for everything it could become.





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