Chris Callahan




I am an independent 
strategist in New York.


MY THING
Bold thinking for brands shaping the future.

SPECIALTIES
Big Ideas: unexpected and tastefully weird. 
Architecture: frameworks that actually get used.
Verbal Strategy: where branding + copy meet.
Emerging Tech: blockchain, venture, marketplaces.
VC&PE:  storytelling for funds sponsoring tomorrow.   

WHERE I’VE WORKED
CōLab | Koto |  FCB | 72andSunny | GS&P

THINGS I DO
Discovery & Playbacks
Creative Briefs & Big ideas
Brand & Product positioning
Nomenclature & Naming
Diligence & Investor Memos


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06 LEDGER INVESTING


Ledger Investing

Ledger Investing is where institutional capital finally gets access to an untapped marketplace: insurance premiums. While most investors stay boxed inside conventional playbooks, Ledger opens the door to uncorrelated returns by letting capital flow directly into the risk markets behind everyday insurance — auto, property, casualty, and more.

Every policy written is an opportunity. The more capital that flows in, the stronger the safety nets that protect people — and the more investors can capitalize on real-world risk dynamics. It’s a model built for scale, for resilience, and for outsized returns.

I architected a complete brand overhaul that amplified Ledger’s presence in the market, helping accelerate capital inflows to over $2B in casualty risk alone.





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