I am an independent
strategist in New York.
MY THING
Bold thinking for brands shaping the future.
SPECIALTIES
Big Ideas: unexpected and tastefully weird.
Architecture: frameworks that actually get used.
Verbal Strategy: where branding + copy meet.
Emerging Tech: blockchain, venture, marketplaces.
VC&PE: storytelling for funds sponsoring tomorrow.
WHERE I’VE WORKED
CōLab | Koto | FCB | 72andSunny | GS&P
THINGS I DO
Discovery & Playbacks
Creative Briefs & Big ideas
Brand & Product positioning
Nomenclature & Naming
Diligence & Investor Memos
LinkedIn
Email
TURO
Positioning an online marketplace for Drivers and Hosts.
Read moreRIDESHARING
VERBAL STRATEGY
DISCORD
Repositioning a beloved social platform to better serve its growing audience.
Read more
COMMUNITY
BRAND STRATEGY
VERBAL STRATEGY
SPOTIFY
Launch campaign for Spotify Mixes.
Read more
STREAMING
VERBAL STRATEGY
GTM
URBIT
Verbal strategy for an OS and peer-to-peer network that is building a whole new internet.
Read moreBLOCKCHAIN
DAOS
SOCIAL
VERBAL STRATEGY
PELOTON
Masterbrand for the at-home, total body fitness ecosystem.
Read more
FITNESS TECH
BRAND STRATEGY
LEDGER
Brand Blueprint for an insurance marketplace disruptor.
Read more
FINTECH
BRAND STRATEGY
BRAND ARCHITECTURE